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Introduction
The Cup of Excellence is a strict competition that selects the very best coffee produced in that country for that particular year . These winning coffees are chosen by a select group of national and international cuppers and are cupped at least five different times during the competition process. The final winners are awarded the prestigious Cup of Excellence® and sold to the highest bidder during an internet auction.
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Competition Protocols
The Cup of Excellence® competition cycle was conceived with the purpose of finding masterpiece lots of coffee from hundreds of entries. This requires a dedication to key details and an unrelenting repetition in the cupping search process that has become the unique signature of the Cup of Excellence experience.
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Logo Use Rules
The Cup of Excellence® individual country logo may be used to sell only coffee that has been selected by the International Jury during the final competition. This logo should be printed, or otherwise shown, on the bags containing the winning lots before shipment to the buyer.
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Frequently Asked Questions
This area contains Cup of Excellence® frequently asked questions from our community. You can find answers to questions like: “How many countries are involved?”, “How can I join a jury?” If you do not find the answer to your question you can submit a question to our support staff.
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Our History
Looking back, it would be a much better story if Cup of Excellence could be tracked to a trio of geniuses having a couple of brews writing the entire design on a napkin. Not so! Although I still like the genius part and I still get to take credit for the name.
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Brochures
The Cup of Excellence® brochures can be viewed using Adobe Acrobat Reader or downloaded to your local computer for viewing at a later date.
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